Few places in the United States have experienced so much new development activity in a one-square mile area.


Blueprint Midtown 3.0 Overview
and Action Plan published in February after 24+ months of work that engaged nearly 6K residents/workers



Comprehensive updates to the SPI-16 zoning ordinance – the first since 2001 –  passed by Atlanta City Council in October 2017 and addressing key Blueprint Midtown 3.0 objectives

What does it mean for Midtown?

The fundamental changes revolve around fostering a more vibrant environment on the ground that supports walkability, retail, and quality of life while creating more connectivity and accessibility to mitigate traffic congestion, reducing conflicts between cars and people. The changes will become visible as sites are developed in the coming years. Some specific examples of what's new:

  • Developers can receive bonus incentives for affordable housing, public art, public park space, green building and adaptive building reuse.

  • The use and amount of parking is minimized by bonus incentives for buried parking, greatly reduced parking and public parking; along with further regulation on the maximum number of parking spaces and location and size of any surface parking.

  • The visibility of parking structures is minimized in that they must be designed to be wrapped with active uses at street-level  (such as having retail or residential units) and blended into buildings with architecturally compatible materials above street level.

  • Local utility lines along prioritized streets are required to be buried or relocated away from view to open up sight lines and allowing trees to mature

  • Storefront windows must offer minimum visibility depths to let people see inside, versus being covered and obscured from view

Read perspective from Cushman & Wakefield’s Trey Dove on what the new zoning changes will mean for Midtown Atlanta’s future development:

data data

By year end 2017 active construction constituted 21 projects totaling 2,000,000+ sf of office, 240,000+ sf of retail, 800+ hotel keys and 3,000+ residential units.


Staff and training to ensure public realm improvements by development projects are in compliance with relevant district requirements, catch problems early, troubleshoot inconsistencies between permitting and construction and identify compliant solutions.


New proposed major development projects reviewed in 2017 by DRC


New major public art installations introduced in 2017, including AUTOEATER at 10th and Peachtree and Shadowmaker on the MARTA Arts Center plaza in collaboration with the High Museum of Art and MARTA



The Midtown Art Walk will create a unique pedestrian experience punctuated by creative landscape, lighting and interactive artistic elements along a half-mile walk between the Midtown and Arts Center MARTA Stations.

artwalk rendering.jpg

Shout Outs